Ubisoft Will Brand All Its First Party Titles As Ubisoft Originals From Now On

Ubisoft has confirmed that all games developed by its internal studios will be branded as Ubisoft Originals, after gamers noticed the branding attached to the recently-unveiled standalone, free-to-play game The Division: Heartlands. “Moving forward ‘The Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers,” a Ubisoft spokesperson revealed to Eurogamer in a statement. Ubisoft’s wording suggests that the company may soon expand its remit and publish games developed by studios other than its own, then. We know EA has an Originals program that targets indie games… could Ubisoft be considering a similar move? The Division: Heartlands – due to launch on PlayStation, Xbox, and PC in 2021 or 2022 (with mobile coming later) – is being developed by Red Storm Entertainment, a studio initially set up by Tom Clancy, which has been part of the Ubisoft umbrella of studios since 2000.